(yoo-ka-tas-truh-fee) Etymology;
Combining the Greek prefix "eu-" (good) with "catastrophe" our name is inspired by the term coined by J.R.R. Tolkien; (a sudden, joyous turn in a story). Our brand is all about meaningful, high-impact storytelling, not just transactional content.
Tolkien coined the term for “a large-scale turn toward the good”
Which means EMG is all about big-picture, emotionally-rich, and purpose-driven media.